Not that the staff should focus on negatively-recruiting other schools, but certainly the "stay at home if you want to succeed" pitch (particularly for defensive backs) is one that the Hokies have never lost the ability to sell.
https://virginiatech.rivals.com/news/former-five-star-recruits-who-might-not-get-drafted
https://virginiatech.rivals.com/news/former-five-star-recruits-who-might-not-get-drafted